Struggling with endless to-do lists, knowledge gaps, or no one to hold you accountable?
You need an extra pair of hands—and the know-how to make things happen.
Hi! We’re The Business Widget, a VA-powered Marketing and Operations Agency passionate about helping business owners like you thrive.
Who Are We?
Founded by me, Emily, The Business Widget is a small but mighty team of two, dedicated to giving you back your time and headspace. With our combined expertise in marketing and operations, we take the reins on the tasks that weigh you down, so you can focus on the parts of your business you love most.
We specialise in:
Marketing: Crafting purposeful content, from email campaigns to social media, lead magnets, and blogs. Strategic marketing doesn’t have to feel ‘salesy.’ It’s about serving, supporting, and connecting with your audience so they know who you are and how you can help.
Operations: Organising, streamlining, and making sure your business works for you—not the other way around.
Want to know more? Follow us on LinkedIn and Instagram and say hello!
Don’t just take our word for it—scroll down to read what our clients have to say.
Here’s what some of our clients have to say:
Lift As You Climb
Jane Gibbon, Co-Founder of Lift As You Climb and Chief People Officer at London Business School. LAYC supports women across all backgrounds and industries to network and rise.
“It is an absolute pleasure to work with Emily. She provides a wide spectrum of services for our organisation from marketing to project management and many things in between Emily supports with our women's networking and mentoring community: everything for our marketing activity including writing a strategy, creating content, analysing and taking action from the insights she generates. She also project manages our mentoring platform, works with the software team on improvements to our offering, finds experts to create content, generating applications for new members. Additionally she provides event organisation for our network and Advisory Board Administration. Emily is proactive, positive, and readily takes things on, anticipating our needs. Her knowledge base has surprised and delighted me and our organisation. We would highly recommend her to anyone looking for marketing and operations support for your business to lighten the load.”
Playfilled Ltd
Pauline McNulty, Co-Founder of Playfilled Ltd. Playfilled is a people consultancy helping organisations transform and thrive by embedding purposeful play in their culture.
“Emily has been instrumental in helping us establish our marketing and operational processes. As as a startup, we needed someone who was willing and able to support on a wide-range of tasks from creating marketing outputs using our content to researching CRM tools / workshop props to collating expenses. So if you need someone who is responsive and caring to get your business going, or keep a small business ticking over, hire Emily to help!”
Rebuildagram
Kirsty Raper is the Founder of Rebuildagram a Instagram Marketing Agency for Home and Garden Accounts
"Emily helped me so much when I was tearing my hair out trying to do 4 different jobs at the same time and was doing most of them pretty badly! She not only picked up what I needed help with super quickly, but provided brilliant solutions that would have taken me weeks to figure out! Totally recommend!”
Helen Massy
Helen is a specialist medical and health content writer and editor
“I've been working with Emily for a few months now and she is incredibly skilled. Emily and her team have helped my to implement new strategies and operating systems with ease. She is is efficient, knowledgeable, highly professional and a real support to my business.”
The Body Happy Org
Molly Forbes is a author, campaigner, journalist and founder and Executive Director of The Body Happy Organisation CIC
"Emily is a delight to work with - professional, knowledgeable and passionate about delivering. She's become an integral part of the business and without her many things simply wouldn't happen. Emily's calm, conscientious and capable delivery mean I trust her implicitly with every task given - and because of her amazing all-round skills her role within the team has grown and varied in scope as she's able to hit the ground running with every project she's commissioned to complete. I can't rate Emily's work highly enough!"
Hannah Hubbleday
Graphic Designer for business branding and rental property branding.
“Emily is brilliant, super efficient, highly motivated…give Emily a task and it gets done straight away along with the other tasks you’d not got round to briefing on. She’s always learning and any task that she doesn’t know how to do she quietly goes away and finds out how to solve the issue. I couldn’t run my business without her, she’s allowed me time to focus on what I’m good at and helped me grow my business. On top of all that she’s lovely and great fun to work with.”
The Pineapple Lounge
Researchers, strategists, innovators, and futurists who fuse ideas, insights and intuition to design strategies that put you at the epicentre of family life.
“The TPL newsletter team have worked with Emily on our newsletter for 18 months now. What a pleasure it has been! She has been an invaluable support - from facilitating and contributing to our brainstorming sessions, providing us with inspiration, tackling design challenges with creativity and pzazz, all the while keeping us on track with her meticulous organisation. We very much look forward to continuing this partnership together.”
The Playful Den
Emma Worrollo is a kid-culture expert, play specialist, entrepreneur, influencer and coach.
“Emily has been an integral part of enabling me to juggle multiple roles and businesses. She is pro active and multi skilled which is invaluable for passing on a variety of tasks and problems that need solving. From social media tasks, diary management and more complex strategy planning - there is nothing she can't figure out and has a positive can do attitude which is also uplifting, realistic and reassuring. I am in awe of how she seems to be able to switch focus and be one step ahead, she is exactly the dynamite required to get a business off the ground and then keep the wheels turning and not falling off! I would highly recommend her services.”
Therapy Stars
Sian Boffey is the owner of Therapy Stars - a Wrexham based children’s physio clinic
“Emily has been an amazing addition to our team as our VA and marketing manager. Her expertise and advice has been invaluable. She’s a pleasure to work with. I receive clear plans and reports so that we both know what our goals are and how we will achieve them. Could not recommend more!”
Dr Angharad Rudkin
Clinical Psychologist, Author and Consultant.
"I had no clue how to set up a social media account, let alone manage it. With her enviable knowledge and expertise, Emily has patiently guided me into the social media world. She quickly understood what was needed for me and my business, and put these ideas into actions efficiently and effectively. I don't know what I'd do without her!"
VA? OBM? Marketing Manager?
We Wear Many Hats
As small business owners, you have to be an all-rounder—so it makes sense to have an all-rounder on your team. That’s where we come in. We’re a dynamic blend of marketing and operations specialists, each bringing unique strengths to the table. Here’s what that means in practice:
VA (Virtual Assistant): Once focused on admin and PA tasks, the VA role has evolved. Today’s VAs are skilled in marketing, organisation, and even life admin, offering versatile support.
OBM (Online Business Manager): This describes us best. We’ve managed online businesses from every angle, providing strategic oversight and hands-on execution.
Marketing Manager: This isn’t just about posting on social media. We develop tailored strategies using data from your channels, website, and competitors. By blending science (analytics) and creativity (content and ideas), we create marketing campaigns that connect and convert.
If you’re ready to grow your business, stop feeling overwhelmed, and get back to doing what you love, we’re here to help. Let’s chat about how we can support you!
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